Our Services

Trend-forward insight. Strategic design solutions. Commercial results.

At SHF Consulting, we bridge the gap between creative inspiration and business strategy. Whether you're launching a new product or refining your brand's direction, our services are designed to help you design smarter, stay ahead of the curve, and connect with today’s consumer.

Trend & Design Direction

Lead with insight. Design with intention.

Understanding what’s next—and knowing how to act on it—is critical to product success. We help you spot the signals, filter out the noise, and translate trends into actionable creative direction.

What We Do:

  • Annual & Category-Specific Trend Reports
     Tailored insight into the colors, materials, and lifestyle shifts shaping the market.

  • Tradeshow Walks & Reporting
     Curated recaps and competitive intel from major industry events.

  • Color & Material Development
     On-trend recommendations rooted in consumer psychology and market research.

  • Style Guides & Design Direction
     Visual frameworks to align your internal and external teams for cohesive product execution.

  • Ideation Sessions & Moderated Workshops
     Collaborative experiences to generate fresh ideas and unify your creative vision..

Brand & Product Strategy

Designing collections that perform—creatively and commercially.

We offer strategic support to shape your brand’s identity and product assortment with clarity, cohesion, and market viability in mind.

What’s included:

  • Assortment & Product Architecture
     Build a product line that supports customer choice, brand storytelling, and sales goals.

  • Brand Strategy & Positioning
     Clarify your brand’s voice, values, and visual identity across every touchpoint.

  • Visual Brand Language Development
     Ensure consistency across products, photography, digital presence, and product styling.

  • Product Development Objectives & Reviews
     Provide expert input throughout the development process to keep your team aligned and on track.

  • Color & Material Curation
     Seasonal or evergreen palettes that support brand continuity while capturing trend relevance.

Media & Thought Leadership

Amplify your product. Elevate your brand.

With decades of on-air and public-facing experience, Sarah offers both representation and behind-the-scenes support for media campaigns, events, and educational initiatives.

What’s included:

  • Style & Product Spokesperson Work
     Satellite media tours, broadcast segments, and deskside pitches with a trend-savvy voice.

  • Print Media & Expert Commentary
     Quotes, insights, and product features for consumer and trade publications.

  • Keynote Speaking & University Workshops
     Educational sessions on design, trends, and innovation for industry events or academic settings.

  • Media Training & Messaging Prep
     Private coaching to help your team speak clearly and confidently to press, partners, or internal stakeholders.

“Sarah has a unique and rare ability to blend her design expertise with a deep understanding of home trends that truly resonate with consumers. She helps clients translate that insight into successful, market-ready products while providing them insight into how to best communicate with merchandising. Her talent, communication style and experience are exactly why so many seek her out for her guidance and expertise.”

-Jeanine Huebner – Retired Senior Merchandising Executive”

Ready to bring your next idea to life?

Let’s work together to create design solutions that are as strategic as they are beautiful.