Trend-forward thinking. Results-driven product design.

SHF Consulting helps home and lifestyle brands bring trend-driven ideas to life—from product concept to market success.

Trusted Insight for the Modern Home Industry

From shifting lifestyles to emerging aesthetics, the home retail market is evolving faster than ever. SHF Consulting helps you navigate what’s next—so your products don’t just keep up, they lead. With decades of experience across trend forecasting, product development, and brand strategy, bringing a rare blend of creative intuition and commercial clarity to every project. Whether you’re launching a new collection or refining an existing assortment, ensuring your design decisions are grounded in market insight and aligned with what your customers want now.

We don’t just spot trends—we translate them into tangible, sellable success.

Founder & Creative Director, SHF Consulting

With over two decades of experience designing for every stage of the consumer journey, Sarah Fishburne is a trusted expert in home design trends. Her intuitive grasp of what people want—before they know they want it—has shaped everything from product collections and color stories to brand direction for leading retailers.

Today, through SHF Consulting, Sarah works with indoor and outdoor furniture, paint and finishes, kitchen, bath, lighting, flooring, and many more home products for sale in retail. Ensuring their products aren’t just beautiful—they’re relevant, strategic, and primed for success.

Meet Sarah Fishburne

What We Do

  • Annual Trend Reports, Color & Style Guides, Tradeshow Reporting, Product Design Direction, Ideation Sessions

  • Product & Brand Architecture, Visual Brand Language, Product Review & Development, Color & Material Development, Assortment Review

  • On-Air Segments, Media Interviews, Media Training, Industry Presentations, University Workshops, Satellite Media Tours

Testimonials

  • Jeanine Huebner – Retired Senior Merchandising Executive

    "Sarah has a unique and rare ability to blend her design expertise with a deep understanding of home trends that truly resonate with consumers. She helps clients translate that insight into successful, market-ready products while providing them insight into how to best communicate with merchandising. Her talent, communication style and experience are exactly why so many seek her out for her guidance and expertise”.

Now Available: The 2026 Home Design Trend Guide

Your go-to resource for the colors, materials, and lifestyle shifts shaping the year ahead.

  • Trend-forward insights

  • Curated visuals and palettes

  • Actionable inspiration for your product lines